- March 4, 2024
Practical guide to build a successful E-commerce business: strategies and tips
Launching an e-commerce venture requires careful planning and targeted strategies. Identify the product and target audience using tools like Google Trends and Amazon Best Sellers. Choose a suitable business model, create a recognizable brand name, and check domain availability. Implement advertising ...
- March 1, 2024
Lean Six Sigma in the LMS
The Lean Six Sigma, born in the '90s, represents an advancement in business management by combining Lean Thinking and Six Sigma for more effective results. The application focuses on waste elimination through the DMAIC method and involves certifications such as yellow belt and master black belt. The ...
- February 28, 2024
Key off-page SEO strategies
Off-page SEO encompasses external strategies tied to the website, enhancing its quality and positioning. Various tactics, spanning from leveraging social networks to acquiring backlinks, contribute to optimization, thereby amplifying traffic and bolstering brand awareness. Effectiveness relies on co ...
- February 26, 2024
Toward a sustainable future
From the sustainable development supported by the UN to digital innovations like Strava, mobile apps and websites can become a resource in preserving the environment. The evolution of virtual events reflects on digital use in outdoor activities. With the growth of gamification and 'phygitalization', ...
- February 23, 2024
Exploring the role of digital twins in industry 4.0 and healthcare transformation
The concept of "Digital Twin" (DT) refers to the virtual copy or model of any physical entity (physical twin), both interconnected through the exchange of real-time data. Conceptually, a DT mimics the state of its physical twin in real-time, and vice versa. Applications include real-time monitoring, ...
- February 21, 2024
Unveiling the digital frontier
In recent years, technological evolution has revolutionized commerce, allowing businesses to expand their reach through e-commerce. The advent of digital marketing has optimized commercial transactions, while big data has redefined marketing strategies, enabling personalization, dynamic pricing, and ...