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Learning & Training

Using the hybrid landing page to boost your online sales

Using the hybrid landing page to boost your online sales

The hybrid landing page is a powerful online sales strategy that combines informative articles with purchase offers. It is effective for being found on Google and for paid ads. This method generates demand for offers through engaging content and a clear value proposition. The article guides in choos ...

Virtual reality: innovation in marketing and purchasing decisions

Virtual reality: innovation in marketing and purchasing decisions

Virtual Reality, with its ability to provide engaging experiences, positively influences consumers' purchase intentions by enhancing their perception of product value. The immersive experiences offered by VR create experiential and hedonic value, shaping purchasing decisions. Additionally, the quali ...

Practical guide to create an effective resume that represents you

Practical guide to create an effective resume that represents you

Your curriculum vitae is much more than a simple formal document: it's your professional identity card. Tailoring it for each application, highlighting your most relevant experiences, and presenting information clearly and concisely are crucial for capturing the attention of recruiters. Make sure to ...

Social Media for SEO

Social Media for SEO

Social media play a crucial role in online engagement and visibility. While they don't directly influence Google's search algorithm, they indirectly promote website through interactions and shares. Effective social media strategy demands understanding the target audience, selecting suitable platform ...

Unveiling the digital frontier

Unveiling the digital frontier

In recent years, technological evolution has revolutionized commerce, allowing businesses to expand their reach through e-commerce. The advent of digital marketing has optimized commercial transactions, while big data has redefined marketing strategies, enabling personalization, dynamic pricing, and ...

SEO

SEO

Effective SEO involves understanding Google's algorithm and its frequent updates, impacting factors that influence website positioning. Google's spiders play a key role in indexing by exploring, reading, and archiving web pages. Positioning success depends on ethical, white hat SEO strategies like k ...

Edutainment transforming contemporary learning experiences

Edutainment transforming contemporary learning experiences

Edutainment, combining education and entertainment, is transforming the traditional way of learning and playing. This innovative educational approach emerges as a valuable resource for learning, not only in academic settings. Numerous serious games are applied in business contexts, providing both so ...