Showing Posts From
Corporate
- May 6, 2024
Using the hybrid landing page to boost your online sales
The hybrid landing page is a powerful online sales strategy that combines informative articles with purchase offers. It is effective for being found on Google and for paid ads. This method generates demand for offers through engaging content and a clear value proposition. The article guides in choos ...
- April 29, 2024
Keyword selection strategies for SEO
SEO is vital to get your website noticed by search engines. This post explains how Google works and why SEO is essential. It outlines the process of selecting keywords, suggesting evaluating search demand, traffic and commercial potential, as well as search intent. Finally, it explores the "three Cs ...
- April 26, 2024
Unlocking new opportunities in Digital Marketing
Social media are essential for promoting businesses due to their vast audience and interactive potential. Digital marketing is crucial for business success, providing targeted visibility, improving search engine ranking, and enhancing brand promotion. Collaborating with influencers on platforms like ...
Digitalization and environment: the impacts of digital transformation
Digital transformation impacts the environment both positively and negatively. Digital technologies support environmental sustainability but also require resources and generate waste. Environmental analysis is crucial for balancing the effects. Technological modernization, encouraged by the pandemic ...
- April 22, 2024
The importance of Network Social Responsibility in value creation
Value creation on a global scale requires strategic management of value chains and partnerships. The increasing focus on corporate social responsibility has prompted companies to integrate shared values along the value chain, promoting Network Social Responsibility (NSR). Network governance is cruci ...
Virtual reality: innovation in marketing and purchasing decisions
Virtual Reality, with its ability to provide engaging experiences, positively influences consumers' purchase intentions by enhancing their perception of product value. The immersive experiences offered by VR create experiential and hedonic value, shaping purchasing decisions. Additionally, the quali ...
- April 17, 2024
Artificial Intelligence serving urban sustainability: challenges, issues and perspectives
Smart cities, driven by digital technology and data, are central to urban debates. Artificial Intelligence plays a pivotal role, promising to enhance infrastructure efficiency and urban services, yet poses risks like opaque decisions and privacy breaches. Examples highlight AI challenges in urban co ...
- April 15, 2024
A successful brand reputation: from trust to brand loyalty
The brand reputation reflects people's perception towards a brand, influenced by various factors such as product quality, company history, and communication. Reputation is formed through social networks, communication channels, and individual behaviors. Companies must meet social expectations to bui ...
- April 12, 2024
The Agile Manifesto: innovation, adaptation, and success
The Agile Manifesto of 2001 encompasses 4 values and 12 principles that steer all agile methodologies. It promotes customer involvement, open communication, and the ability to respond to change. Agile methodologies, such as Scrum and Kanban, have spread across multiple sectors, driving organisations ...
- April 10, 2024
Practical guide to create an effective resume that represents you
Your curriculum vitae is much more than a simple formal document: it's your professional identity card. Tailoring it for each application, highlighting your most relevant experiences, and presenting information clearly and concisely are crucial for capturing the attention of recruiters. Make sure to ...
- April 5, 2024
The transformative potential of the circular economy
The circular economy revolutionizes the traditional economic approach, aiming for a sustainable and regenerative model. Based on resource efficiency, it reduces waste and maximizes value through recycling and reuse. Facing challenges like plastic pollution, the European Union has committed to promot ...
- April 3, 2024
The power of Brand Awareness in modern marketing
The brand, crucial in marketing, is a distinctive sign to identify and differentiate goods or services. Emotional connections and associated values influence purchasing decisions. The structure of the brand consists of identification, evaluation, and reliability, determining brand equity. Brand iden ...
- March 29, 2024
Artificial Intelligence in visual creation: crafting effective prompts
AI aims to emulate human behaviors, including perceptions and decisions. OpenAI's DALL·E is an algorithm generating images from text, based on GPT, with various capabilities such as creating anthropomorphic images and combining concepts. Its usage requires specific prompts and understanding of its a ...
- March 25, 2024
Maximizing organizational success through the utilization of Key Performance Indicators
Key Performance Indicators (KPIs) are crucial in performance evaluation and goal achievement. They measure, align, focus, benchmark, monitor, and communicate progress. They should be SMART, aligned with objectives, and encompass various types such as financial, customer, operational, and employee-re ...
- March 22, 2024
Guide to Design Thinking: interconnected phases and essential tools for innovative solutions
Design thinking is a dynamic methodology placing the user at its core, fostering empathy and deep understanding of problems. Through six interconnected phases - understanding, definition, ideation, prototyping, testing and optimization, and iteration - the process continuously adapts to user feedbac ...
- March 20, 2024
The impact of Social Media on the evolution of branding and customer experience
The branding doesn't stop at products or services, but creates an engaging experience through every touchpoint of the company. Marketing evolves, involving internal functions for branded coherence. Industry dynamics shift, demanding flexible strategies. Social media becomes essential for engaging ma ...
- March 18, 2024
The OKRs: work flow and common mistakes
The OKRs (Objectives and Key Results) represent a strategic framework aimed at fostering organizational alignment and collaboration. They entail the establishment of measurable and meaningful objectives, which are monitored through key results. The OKR work cycle comprises various stages, ranging fr ...
- March 15, 2024
Social Media for SEO
Social media play a crucial role in online engagement and visibility. While they don't directly influence Google's search algorithm, they indirectly promote website through interactions and shares. Effective social media strategy demands understanding the target audience, selecting suitable platform ...
- March 13, 2024
The brand's role in the age of perfect competition: challenges and opportunities in today's competitive landscape
The 3B Model - Business, Brand, and Behavior - guides business management, focusing on operations, brand, and customer behavior. It tackles the challenge of perfect competition, where the brand becomes crucial for differentiation and customer engagement. Research and analysis of customer behavior ar ...
- March 8, 2024
Kanban System
Kanban is more than just a management methodology; it's a business philosophy promoting agility, responsibility, and adaptability. Originating from Toyota's Just-in-Time system, it utilizes visual control, eliminating the need for excessive communication. Kanban boards, whether physical or digital, ...
- March 6, 2024
Easy methods for defining a UI/UX design process
The design thinking process involves structured steps for developing effective UI/UX designs, emphasizing user needs. It guides designers in problem identification, user requirement definition, and innovative solution generation through interactive prototyping and testing. Flexibility allows adaptat ...
- March 4, 2024
Practical guide to build a successful E-commerce business: strategies and tips
Launching an e-commerce venture requires careful planning and targeted strategies. Identify the product and target audience using tools like Google Trends and Amazon Best Sellers. Choose a suitable business model, create a recognizable brand name, and check domain availability. Implement advertising ...
- March 1, 2024
Lean Six Sigma in the LMS
The Lean Six Sigma, born in the '90s, represents an advancement in business management by combining Lean Thinking and Six Sigma for more effective results. The application focuses on waste elimination through the DMAIC method and involves certifications such as yellow belt and master black belt. The ...
- February 21, 2024
Unveiling the digital frontier
In recent years, technological evolution has revolutionized commerce, allowing businesses to expand their reach through e-commerce. The advent of digital marketing has optimized commercial transactions, while big data has redefined marketing strategies, enabling personalization, dynamic pricing, and ...
- February 19, 2024
Greenwashing in external corporate communication
In today's competitive market, authentic communication about sustainability is crucial. With greenwashing, a deceptive practice that exploits sustainability for economic gain, new challenges arise. Modern consumers seek substance and accountability, confronting the growing issue of misleading enviro ...
- February 14, 2024
The KPIs and online analytics metrics
Key Performance Indicators (KPIs) assess the success of individuals, teams, or projects. Tools like Google Analytics, Hotjar, or Lucky Orange analyze Business Performance Metrics, Website Metrics, and Adv/social media metrics. The combination of these metrics helps optimize performance and attract t ...
- February 7, 2024
The birth of OKRs and organizational tools
In the 1970s, Intel adapted MBO - Management By Objectives into OKR - Objectives & Key Results under the guidance of Andy Grove. The innovation of this new management paradigm is a bottom-up approach. OKRs focus on measurable objectives and results, promoting transparency and alignment. Google, cons ...
- January 24, 2024
Optimizing resources utilization
To eliminate non-value-adding activities, it is crucial to identify the types of waste within the company. To achieve this, it's beneficial to explore the 3Ms of Lean management (Muda, Muri, Mura). Muda encompasses 7 types of waste such as waiting, defects, transportation waste, overproduction, and ...
- January 22, 2024
Empower your UX Design skills
The lack of a predefined path and the non-essential nature of a degree in graphic design or psychology make the field in need of crucial insights into the UX designer career. Education in design is explored through books, online courses, and training programs. The increasing demand for UX designers, ...
- January 19, 2024
Corporate communication
Corporate communication transforms the company into a social product. Consistency and synergy among communication options are crucial for shaping corporate identity and reputation. Explore the four powerful levers of corporate communication – commercial, managerial, financial, and institutional – an ...
- January 17, 2024
ESG
Explore how incorporating sustainable systems and crafting sustainability reports enhances a company's appeal to stakeholders. Amidst a rising emphasis on sustainable finance, firms adhering to ESG criteria can leverage state-backed initiatives for sustainable practices, mitigating financial risks. ...
- January 12, 2024
Key Principles of Lean Management System
Lean Management aims to optimize processes, satisfy customers, eliminate waste from the design stage, ensure a continuous workflow, and respond promptly to market demands. Involving all employees in continuous improvement, implementing Lean as an integrated philosophy enables organizations to achiev ...
- January 8, 2024
Digital know-how
The pandemic has sparked a revolution in online shopping, underscoring the crucial importance of a company's digital presence. Digital transformation is now imperative, requiring specific skills and adaptations in business processes. Gaining digital expertise involves accessing online training and o ...
- January 1, 2024
Lean Management System
In the '90s, MIT backed research exposing flaws in western fordist and taylorist models, spotlighting the superior efficiency of the Japanese production system, notably Toyota. The Lean system, originating in post-war Japan with resource constraints, centers on cutting waste and involving all compan ...