Showing Posts From
Communication
- May 6, 2024
Using the hybrid landing page to boost your online sales
The hybrid landing page is a powerful online sales strategy that combines informative articles with purchase offers. It is effective for being found on Google and for paid ads. This method generates demand for offers through engaging content and a clear value proposition. The article guides in choos ...
- April 26, 2024
Unlocking new opportunities in Digital Marketing
Social media are essential for promoting businesses due to their vast audience and interactive potential. Digital marketing is crucial for business success, providing targeted visibility, improving search engine ranking, and enhancing brand promotion. Collaborating with influencers on platforms like ...
- April 15, 2024
A successful brand reputation: from trust to brand loyalty
The brand reputation reflects people's perception towards a brand, influenced by various factors such as product quality, company history, and communication. Reputation is formed through social networks, communication channels, and individual behaviors. Companies must meet social expectations to bui ...
- April 3, 2024
The power of Brand Awareness in modern marketing
The brand, crucial in marketing, is a distinctive sign to identify and differentiate goods or services. Emotional connections and associated values influence purchasing decisions. The structure of the brand consists of identification, evaluation, and reliability, determining brand equity. Brand iden ...
- March 20, 2024
The impact of Social Media on the evolution of branding and customer experience
The branding doesn't stop at products or services, but creates an engaging experience through every touchpoint of the company. Marketing evolves, involving internal functions for branded coherence. Industry dynamics shift, demanding flexible strategies. Social media becomes essential for engaging ma ...
- March 13, 2024
The brand's role in the age of perfect competition: challenges and opportunities in today's competitive landscape
The 3B Model - Business, Brand, and Behavior - guides business management, focusing on operations, brand, and customer behavior. It tackles the challenge of perfect competition, where the brand becomes crucial for differentiation and customer engagement. Research and analysis of customer behavior ar ...
- February 19, 2024
Greenwashing in external corporate communication
In today's competitive market, authentic communication about sustainability is crucial. With greenwashing, a deceptive practice that exploits sustainability for economic gain, new challenges arise. Modern consumers seek substance and accountability, confronting the growing issue of misleading enviro ...
- January 19, 2024
Corporate communication
Corporate communication transforms the company into a social product. Consistency and synergy among communication options are crucial for shaping corporate identity and reputation. Explore the four powerful levers of corporate communication – commercial, managerial, financial, and institutional – an ...
- January 8, 2024
Digital know-how
The pandemic has sparked a revolution in online shopping, underscoring the crucial importance of a company's digital presence. Digital transformation is now imperative, requiring specific skills and adaptations in business processes. Gaining digital expertise involves accessing online training and o ...