Showing Posts From
Technology & innovation
- April 26, 2024
Unlocking new opportunities in Digital Marketing
Social media are essential for promoting businesses due to their vast audience and interactive potential. Digital marketing is crucial for business success, providing targeted visibility, improving search engine ranking, and enhancing brand promotion. Collaborating with influencers on platforms like ...
Digitalization and environment: the impacts of digital transformation
Digital transformation impacts the environment both positively and negatively. Digital technologies support environmental sustainability but also require resources and generate waste. Environmental analysis is crucial for balancing the effects. Technological modernization, encouraged by the pandemic ...
Virtual reality: innovation in marketing and purchasing decisions
Virtual Reality, with its ability to provide engaging experiences, positively influences consumers' purchase intentions by enhancing their perception of product value. The immersive experiences offered by VR create experiential and hedonic value, shaping purchasing decisions. Additionally, the quali ...
- April 8, 2024
Impacts of AI on socio-economic, political, and environmental realities
We are in a critical phase of a "tipping point" where socio-economic inequalities, the pandemic, and the climate crisis challenge traditional worldviews. The adoption of AI is redefining work, exacerbating inequalities, and threatening cultural diversity. This phenomenon raises serious concerns abou ...
- March 29, 2024
Artificial Intelligence in visual creation: crafting effective prompts
AI aims to emulate human behaviors, including perceptions and decisions. OpenAI's DALL·E is an algorithm generating images from text, based on GPT, with various capabilities such as creating anthropomorphic images and combining concepts. Its usage requires specific prompts and understanding of its a ...
- March 15, 2024
Social Media for SEO
Social media play a crucial role in online engagement and visibility. While they don't directly influence Google's search algorithm, they indirectly promote website through interactions and shares. Effective social media strategy demands understanding the target audience, selecting suitable platform ...
- March 4, 2024
Practical guide to build a successful E-commerce business: strategies and tips
Launching an e-commerce venture requires careful planning and targeted strategies. Identify the product and target audience using tools like Google Trends and Amazon Best Sellers. Choose a suitable business model, create a recognizable brand name, and check domain availability. Implement advertising ...
- February 26, 2024
Toward a sustainable future
From the sustainable development supported by the UN to digital innovations like Strava, mobile apps and websites can become a resource in preserving the environment. The evolution of virtual events reflects on digital use in outdoor activities. With the growth of gamification and 'phygitalization', ...
- February 23, 2024
Exploring the role of digital twins in industry 4.0 and healthcare transformation
The concept of "Digital Twin" (DT) refers to the virtual copy or model of any physical entity (physical twin), both interconnected through the exchange of real-time data. Conceptually, a DT mimics the state of its physical twin in real-time, and vice versa. Applications include real-time monitoring, ...
- February 16, 2024
The future of agriculture
The rise of Artificial Intelligence prompts concerns about future employment, highlighting risks such as unemployment and algorithmic biases. Despite challenges like limited rural connectivity, digitalization enhances agricultural management, addressing demographic issues and supporting sustainable ...
- February 9, 2024
SEO
Effective SEO involves understanding Google's algorithm and its frequent updates, impacting factors that influence website positioning. Google's spiders play a key role in indexing by exploring, reading, and archiving web pages. Positioning success depends on ethical, white hat SEO strategies like k ...
- February 2, 2024
Key concepts for SEO
In today's ever-evolving digital marketing scene, mastering the art of SEO and Pay Per Click within Search Engine Marketing is key to unlocking organic growth. With Google dominating the market in Italy, securing top rankings on search engines is not just desirable but essential. Dive into the triad ...
- January 26, 2024
Algorithm and individual freedom
With the increasing autonomy and cognitive capabilities of AI, concerns arise about managing vast data streams. The relationship between AI and social structures raises ethical and anthropological questions about delegating decisions that impact individual and collective freedoms. Legal interest in ...
- January 15, 2024
Regulation of Artificial Intelligence in Europe
Discussions on the topic of automated data processing started from 2018 with the GDPR. The new EU Artificial Intelligence law, approved on December 8, 2023, adopts a risk-based approach, with rules for high-impact models and a revamped governance, promoting security and respect for rights. ...
- January 10, 2024
Edutainment transforming contemporary learning experiences
Edutainment, combining education and entertainment, is transforming the traditional way of learning and playing. This innovative educational approach emerges as a valuable resource for learning, not only in academic settings. Numerous serious games are applied in business contexts, providing both so ...
- January 3, 2024
A glimpse into the world of UX Design
User experience design is a process of crafting digital products or services tailored to user needs and preferences. The role of a UX designer is becoming increasingly crucial in companies, as effective design enhances user satisfaction, loyalty, and interaction, leading to both economic and symboli ...