- February 19, 2024
Greenwashing in external corporate communication
In today's competitive market, authentic communication about sustainability is crucial. With greenwashing, a deceptive practice that exploits sustainability for economic gain, new challenges arise. Modern consumers seek substance and accountability, confronting the growing issue of misleading enviro ...
- February 16, 2024
The future of agriculture
The rise of Artificial Intelligence prompts concerns about future employment, highlighting risks such as unemployment and algorithmic biases. Despite challenges like limited rural connectivity, digitalization enhances agricultural management, addressing demographic issues and supporting sustainable ...
- February 14, 2024
The KPIs and online analytics metrics
Key Performance Indicators (KPIs) assess the success of individuals, teams, or projects. Tools like Google Analytics, Hotjar, or Lucky Orange analyze Business Performance Metrics, Website Metrics, and Adv/social media metrics. The combination of these metrics helps optimize performance and attract t ...
- February 12, 2024
From traditional marketing to Green Marketing
As sustainability takes center stage, consumer consciousness fuels a call for eco-friendly initiatives. Italians, discerning and forward-thinking, champion sustainable brands that seamlessly blend quality, convenience, and affordability. The spotlight on sustainable design intensifies, steering mark ...
- February 9, 2024
SEO
Effective SEO involves understanding Google's algorithm and its frequent updates, impacting factors that influence website positioning. Google's spiders play a key role in indexing by exploring, reading, and archiving web pages. Positioning success depends on ethical, white hat SEO strategies like k ...
- February 7, 2024
The birth of OKRs and organizational tools
In the 1970s, Intel adapted MBO - Management By Objectives into OKR - Objectives & Key Results under the guidance of Andy Grove. The innovation of this new management paradigm is a bottom-up approach. OKRs focus on measurable objectives and results, promoting transparency and alignment. Google, cons ...