- May 6, 2024
Using the hybrid landing page to boost your online sales
The hybrid landing page is a powerful online sales strategy that combines informative articles with purchase offers. It is effective for being found on Google and for paid ads. This method generates demand for offers through engaging content and a clear value proposition. The article guides in choos ...
- April 29, 2024
Keyword selection strategies for SEO
SEO is vital to get your website noticed by search engines. This post explains how Google works and why SEO is essential. It outlines the process of selecting keywords, suggesting evaluating search demand, traffic and commercial potential, as well as search intent. Finally, it explores the "three Cs ...
- April 26, 2024
Unlocking new opportunities in Digital Marketing
Social media are essential for promoting businesses due to their vast audience and interactive potential. Digital marketing is crucial for business success, providing targeted visibility, improving search engine ranking, and enhancing brand promotion. Collaborating with influencers on platforms like ...
Digitalization and environment: the impacts of digital transformation
Digital transformation impacts the environment both positively and negatively. Digital technologies support environmental sustainability but also require resources and generate waste. Environmental analysis is crucial for balancing the effects. Technological modernization, encouraged by the pandemic ...
- April 22, 2024
The importance of Network Social Responsibility in value creation
Value creation on a global scale requires strategic management of value chains and partnerships. The increasing focus on corporate social responsibility has prompted companies to integrate shared values along the value chain, promoting Network Social Responsibility (NSR). Network governance is cruci ...
Virtual reality: innovation in marketing and purchasing decisions
Virtual Reality, with its ability to provide engaging experiences, positively influences consumers' purchase intentions by enhancing their perception of product value. The immersive experiences offered by VR create experiential and hedonic value, shaping purchasing decisions. Additionally, the quali ...