- April 26, 2024
Unlocking new opportunities in Digital Marketing
Social media are essential for promoting businesses due to their vast audience and interactive potential. Digital marketing is crucial for business success, providing targeted visibility, improving search engine ranking, and enhancing brand promotion. Collaborating with influencers on platforms like ...
Digitalization and environment: the impacts of digital transformation
Digital transformation impacts the environment both positively and negatively. Digital technologies support environmental sustainability but also require resources and generate waste. Environmental analysis is crucial for balancing the effects. Technological modernization, encouraged by the pandemic ...
- April 22, 2024
The importance of Network Social Responsibility in value creation
Value creation on a global scale requires strategic management of value chains and partnerships. The increasing focus on corporate social responsibility has prompted companies to integrate shared values along the value chain, promoting Network Social Responsibility (NSR). Network governance is cruci ...
Virtual reality: innovation in marketing and purchasing decisions
Virtual Reality, with its ability to provide engaging experiences, positively influences consumers' purchase intentions by enhancing their perception of product value. The immersive experiences offered by VR create experiential and hedonic value, shaping purchasing decisions. Additionally, the quali ...
- April 17, 2024
Artificial Intelligence serving urban sustainability: challenges, issues and perspectives
Smart cities, driven by digital technology and data, are central to urban debates. Artificial Intelligence plays a pivotal role, promising to enhance infrastructure efficiency and urban services, yet poses risks like opaque decisions and privacy breaches. Examples highlight AI challenges in urban co ...
- April 15, 2024
A successful brand reputation: from trust to brand loyalty
The brand reputation reflects people's perception towards a brand, influenced by various factors such as product quality, company history, and communication. Reputation is formed through social networks, communication channels, and individual behaviors. Companies must meet social expectations to bui ...